Apts.jp

Find your new home in Tokyo

Responsive Web Platform Redesign &
Front-End Coding

UI/UX Design HTML/CSS Coding

Apts.jp

Find your new home in Tokyo

Responsive Web Platform Redesign &
Front-End Coding

UI/UX Design HTML/CSS Coding

Designing to Convert

Apts.jp helps foreign nationals find and rent an apartment in Tokyo wanted to increase conversions on their website. The original platform was designed and built as a residential listing platform to help engage potential leads looking for apartments to rent in Tokyo.

After a few years of adding new content and features, the website became difficult to browse and overwhelming with all of the information they had available. We designed a solution to help Apts.jp get back to their focus and restructure their content to make it easier for potential leads to get in touch.

Simple First Steps to Improve Conversion

Apts.jp already had a contact widget, but the user would have to choose between Facebook, LINE, Email, and a couple more options. This widget was not converting. We began with a suggestion to replace it with a chat feature. By reducing the choices available, they immediately started getting new leads via chat.

Re-examining Goals and Usability

Apts.jp wanted to cater to foreigners, but the site was mostly talking to local Japanese people. Beyond more than a visual refresh, we helped Apts.jp re-examine the goals for their site. We highlighted their strong services, added testimonials, and edited copy to speak to a global audience.

Improving Messaging and Organization

Apts.jp already had a lot of great explanations on renting an apartment. We helped bring their best writing into light by organizing the structure of their content.

Iterative Launch

Apts.jp has integrated the new designs into their site, piece by piece. See the redesigned site in action.

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