ANYTIMES
Transaction volume on the platform grew by 400% following the redesign and launch of a series of brand partnership landing pages.
ANYTIMES was already an established marketplace when the founder reached out — registered users, broad service categories, press coverage in Forbes and Vogue — but a gap between registered and active persisted. Revenue came from transaction fees, so closing that gap was the real problem.
The engagement started with a single request: a landing page for an IKEA collaboration. The logic was straightforward — people buying flat-pack furniture often need someone to assemble it, and ANYTIMES had skilled supporters who did exactly that. A page that met IKEA shoppers at the moment of need, rather than asking them to find the platform on their own, could close the gap. It worked, and that changed the shape of the project.
With the IKEA page producing results, the team built out the format across other brands — Koala, FlexiSpot, Belle Maison, Neruco, Rasik — anywhere purchase and the need for help naturally go together. Each page created a direct path from buying to booking support, with campaign collateral extending into the partner brands' own channels.
Running alongside, the platform's core UI/UX was redesigned. The focus was on the key flows for both sides of the marketplace — requesting, finding a supporter, completing a transaction — and making them clear enough for a first-time visitor to use without friction. The team also designed and launched ANYTIMES Premium, a supporter subscription covering insurance and priority support, which strengthened the supply side and improved the experience for everyone on the platform.
Transaction volume increased by 400%. The IKEA collaboration remains a significant channel, and the wider network of brand partnerships has continued to grow beyond the pages built during this engagement. Meeting users at the point of purchase, rather than waiting for them to find the marketplace independently, is now a core part of how the platform grows.
Working with Skydea felt like having a dedicated UX/UI team inside ANYTIMES. From design through to implementation, they communicated closely on every detail and I was able to trust them fully. The response was fast, flexible, and thorough — the improvements to the site's UX/UI and SEO were significant, and the SEO gains were already trending upward within a few months.
— Chika Tsunoda, Founder & CEO, ANYTIMES
Skydea did everything from strategy to coding, and had excellent communication. They were not only fast but flexible, and we were able to massively improve our website's UX/UI and SEO. We're seeing SEO growth and it's only been a few months! We'd love to continue working together!