primary outcome
Visually repositioned Blackship Realty to be not just another agency, but as an expat-focused real estate company in Japan.
Scope of work
Light Logo Refresh Brand Guidelines Corporate Website Design Website Development Business Card Design
Client
Blackship Realty, Inc.
Tokyo, Japan
Visit
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Blackship Realty, a company dedicated to assisting expats with real estate in Japan, had already established itself as a unique player in the market with its Tokyo Portfolio media and listings platform. As they looked to expand their services into hospitality and broaden their reach in the expat community, they recognized the need for a digital presence that would truly reflect their innovative approach.
Blackship Realty didn't want to be perceived as "just another real estate agency." They sought to position themselves as a comprehensive resource for expats navigating the Japanese real estate landscape, whether renting, buying, or exploring hospitality options.
Crafting a Visual Identity
The project began with a focus on brand visual direction. The goal was to create an aesthetic that would resonate with an international audience while conveying a sense of modernity and innovation.
The new visual direction laid the foundation for a website that would serve as a powerful tool for Blackship Realty's expanding business. The design prioritized user experience, making it easy for expats to find the information and services they needed. High-quality property images took center stage, complemented by a clean, sophisticated layout that guided visitors through Blackship Realty's diverse offerings.
Alongside the website, the project included the development of brand guidelines and the design of marketing collateral such as business cards.
The Outcome
The result was a digital presence that accurately reflected Blackship Realty's position as an innovative player in the Japanese real estate industry. The new website and branding not only showcased their current services but also provided a flexible platform for future growth and diversification.
As Blackship Realty continues to evolve and expand their services, their refreshed digital presence stands ready to support their vision, helping them connect with more expats and solidify their position as a go-to resource for real estate in Japan.
