primary outcome
A fresh look & feel for up-and-coming commercial EV fleet solutions startup, eMotion Fleet.
Scope of work
Brand Identity & Guidelines Corporate Website Design Bilingual Japanese & English Copywriting Website Development
Client
eMotion Fleet, Inc.
Tokyo, Japan
Visit
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The Challenge: Building a Digital Foundation from Scratch
eMotion Fleet, a startup focused on EV fleet services for commercial logistics, came to us with a bold missionβaccelerate the electrification of transportation to promote sustainability. However, they faced a familiar startup hurdle: no website, no brand identity, and no online presence.
To gain credibility in the competitive electric vehicle space, eMotion Fleet needed a digital platform that would showcase their services while establishing them as a trustworthy and innovative leader in fleet management.
Developing a Cohesive Brand Identity
The first step was crafting a brand identity that communicated reliability, expertise, and innovationβkey values for any company operating in the EV industry.
We began with a discovery session, digging into eMotion Fleetβs vision, target audience, and understanding their services more thoroughly. We arrived upon an identity that communicated reliability, expertise, and innovation. Through collaborative sessions, we created brand guidelines featuring a color palette, typography, and a tone that balanced expertise with approachability.
Designing and Developing a Bilingual Website
With the brand identity established, we designed a bilingual website to effectively reach both Japanese and English-speaking audiences. The site prioritized user experience, clearly communicating eMotion Fleet's services and the benefits that transportation and logistic companies could get from EV fleet implementation and proper management.
Key features included seamless language switching, service descriptions, and an updatable news section. We built the website using a flexible platform that allows for easy updates by the eMotion Fleet team. This ensures that as the company grows, their digital presence can evolve with them.
Website Launch
eMotion Fleet launched with a cohesive brand identity and a fully functional bilingual website. This new digital presence positioned them as a credible player in the electric vehicle fleet industry, effectively communicating their services to both Japanese and global markets.
As the world moves towards more sustainable transportation solutions, eMotion Fleet now has a digital foundation that reflects their innovative spirit and expertise. Their new brand and website stand ready to support their growth in the evolving EV fleet services market.
