primary outcome
Equipped a travel tech startup with a launch-ready brand and digital presence
Scope of work
Branding Logo Design Website Design Website Development
Client
Sekai Studios, Inc.
Tokyo, Japan
In the bustling world of travel tech, Sekai Studios approached us with a vision: to simplify connectivity for tourists in Japan. As they prepared to launch their eSIM product, they needed a brand identity and website that would resonate with their target market.
Crafting a Visual Identity
Our branding process began with collaborative design sessions. We developed a visual identity that balanced technological innovation with Japanese cultural elements. The result was a logo combining Mount Fuji with a location pin, symbolizing the connection between travelers and Japan. We also created comprehensive brand guidelines to ensure consistency across all touchpoints.
With the brand identity established, we moved on to designing a marketing website tailored to English-speaking tourists. The site explains eSIM technology in simple terms, showcases coverage across Japan, and provides clear pricing information. We built the site using Framer, allowing for easy content updates by the Journey Japan eSIM team.
Implementing SEO-Friendly Features
Understanding the importance of ongoing SEO efforts, we incorporated a blog section into the website. This allows Journey Japan eSIM to regularly publish travel tips and product updates, boosting their search engine visibility over time.
Preparing for Launch
While Journey Japan eSIM's product is still in development, they now have a solid brand foundation and digital presence. As they prepare for their launch later this year, they're well-positioned to make their mark in Japan's tourism connectivity sector.
