TokyoPortfolio

In the competitive Tokyo real estate market, Blackship Realty had made a name for itself with its popular YouTube channel, Tokyo Portfolio. However, their website wasn't keeping pace with their video content's success, a common challenge for real estate agencies transitioning to the digital age.

Recognizing the potential for online lead generation, Blackship Realty opted for a comprehensive real estate website redesign. Their goal was to transform their digital presence into a powerful tool for attracting and engaging potential clients interested in high-end Japanese properties.

The process began with an in-depth discovery session at Blackship Realty's Hiroo office. By analyzing user data and mapping customer journeys, specific areas were identified where the website could better serve potential clients. This research laid the groundwork for a user experience design tailored to luxury property seekers.

With a clearer understanding of the target audience, Tokyo Portfolio's brand identity was refined. A visual language balancing sophistication with approachability was crafted, aligning with the expectations of the luxury real estate market. This refreshed branding would serve as the foundation for all future digital marketing efforts.

With a clear understanding of the target audience, Tokyo Portfolio's brand identity was refined. A visual language balancing sophistication with approachability was crafted, aligning with the expectations of the luxury real estate market. This refreshed branding would serve as the foundation for all future digital marketing efforts.

The website redesign focused on creating an intuitive information architecture to guide users smoothly through their property search. Each listing was transformed into an SEO-optimized landing page, designed to attract qualified leads through organic search. This approach to property listing SEO aimed to increase visibility for specific high-end properties in relevant search results.

We seamlessly integrated the new designs and incorporated the desired functionalities into their existing WordPress site.

To future-proof Tokyo Portfolio, we established guidelines and components that would facilitate growth while maintaining brand integrity.

I'm delighted to share that our Tokyo Portfolio website has been thriving since its launch. The traffic has consistently been on an upswing, moving from nearly no visitors to a 30k views per month. We are aspiring to reach even higher goals.

—Yasuharu Matsuno, Co-Founder & CEO, Blackship Realty Inc.