Tokyo Portfolio
Showcasing the finest properties in town
Tokyo Portfolio
Showcasing the finest properties in town
A website redesign helped Tokyo Portfolio jump from near-zero to 30k visitors a month, driving new leads to their real estate agency business.
The Mission
The team at Blackship Realty were looking to transform the Tokyo Portfolio website into the go-to real estate platform for high-end Japanese properties. Our mission was to redesign the existing Wordpress website and revise its information architecture to achieve their ideal web platform.
The Outcome
Tokyo Portfolio now sports a refreshed, professional look, as well as new functionalities that address specific needs of their users.
The Impact
The website redesign opened a fresh channel for attracting new leads. Newly created landing pages have helped their SEO and property listing efforts—translating to qualified leads directly through their website, rather than relying solely on social media.
Client
Blackship Realty Inc.
Services
- Branding Adjustments
- Visual Direction
- UX Design
- UI Design
- Information Architecture
- Wordpress Development
Visit Tokyo Portfolio.

An opportunity for lead generation
Blackship Realty, a budding real estate startup in Tokyo, has been making waves in assisting foreigners to discover and rent luxury apartments in Japan. Their YouTube channel, Tokyo Portfolio, was flourishing, offering viewers a glimpse into the world of high-end Japanese properties.
However, their website had been dormant for a while and was not reflecting the same success. With the YouTube channel's growing popularity, Blackship Realty recognized the potential of their website as a tool for lead generation. Each property listing, when transformed into a webpage, could significantly expand their reach.

Finding Tokyo Portfolio's north star
During an intensive discovery session at their Hiroo coworking space, we delved deep into Blackship Realty's brand essence and their three-year objectives.

To understand their customers, we analyzed their past clientele, mapping out their user journeys and pinpointing the lows and highs of their current experience.
Crafting a unique brand identity
While Tokyo Portfolio already had a logo, we had room to further develop the brand's visual identity. We rapidly explored various vibes and aesthetics that could resonate with their brand. This culminated in a comprehensive Brand Guidelines document to ensure uniformity in all future marketing endeavors.
Tokyo Portfolio emerged with a unique brand persona: approachable yet sophisticated, contemporary with a hint of avant-garde. While it embraces a playful side, it never wavers from its commitment to luxury and exclusivity.


Designing for the Customer
The visual revamp was complemented by an intuitive information architecture, crafted to resonate with the specific needs of their target demographic.
Seamless Integration
We seamlessly integrated the new designs and incorporated the desired functionalities into their existing WordPress site. This ensured that the platform was not only visually appealing but also robust and user-friendly.
To future-proof Tokyo Portfolio, we established guidelines and components that would facilitate growth while maintaining brand integrity.

I'm delighted to share that our Tokyo Portfolio website has been thriving since its launch. The traffic has consistently been on an upswing, moving from nearly no visitors to a 30k views per month. We are aspiring to reach even higher goals.

Launch
The redesigned Tokyo Portfolio website is now live.
Want to transform your digital presence? Get in touch with us and let's craft your digital story.