Fixed-Price Website Redesign: What's Included and When It Works

We quote website redesigns at a fixed price. One number, agreed in writing before any work starts. Here's how that works, what's in it, and when it's the wrong fit.

The short answer

A fixed-price redesign means the price, the scope and the timeline are set before the project begins. It works when the scope can be defined up front. Discovery is how we get there.

How do you set a fixed price before knowing everything?

Some of it is risk that we take on. We buffer for a reasonable amount of variability, and we've done similar projects enough times to scope them this way. A site with five to eight page templates, for example, is a fixed price.

We also do discovery at the start, so we understand the project clearly instead of finding things out as we go. That saves everyone a lot of headaches, and money.

Why not hourly?

A fixed price makes cash flow obvious for both sides. You know what you're paying and we know what we're delivering. An hourly estimate could end up being anything, and it can blow a hole in your wallet if you're not careful. We wrote more about that in what a website redesign actually costs.

What's always included

Discovery. Every time. For a full redesign the rest is usually structure, content, design, build and launch.

There's no standard list of things we never include. The contract spells out what's in and what's out for your project. Clarity matters most here, for both of us.

What happens when you want something outside the scope?

If it's small and close to what we agreed, we just add it in. If it's larger, we scope it as its own piece of work with its own fixed price, on top of the original.

When fixed price is a bad fit

• You're looking for freelancer rates and want to negotiate every line.
• Committing to a bill up front makes you nervous.
• You're still working out what you need. An hourly freelancer may suit you better. Set a budget first and keep a close eye on the estimates.

What does a fixed-price redesign cost?

It varies by project type. A refresh, a full redesign and a multi-language site are different amounts of work. We've listed our ranges in the redesign cost article, and there's a guide to telling a redesign from a refresh if you're not sure which one you need.

FAQ

Do agencies offer website redesigns at a fixed price instead of hourly?

Some do, and we're one of them. You get the price, the scope and the timeline in writing before the project starts.

Is discovery included in the fixed price?

Yes. Discovery is always part of the project. It's how the scope gets clear enough to price.

What if the scope changes halfway through?

Small changes that sit close to the original scope get added in. Larger ones are quoted separately as an additional fixed scope.

Want a fixed quote for your site?

Tell us what's wrong with the site you have. After a free 30-minute call, you get a fixed quote in writing within three to five business days. See how we run a website redesign.