Head office sends assets made for another market.
Translated line by line, they read as foreign, and your Japanese colleagues ask for another round.
Japanese Website Localization Services
Work with us in English on whatever your Japan team needs.
Need a website, app or campaign for Japan? You work with us in English. We deliver it in Japanese, English or both, with the Japanese paperwork your office needs for approval.
2018
Founded in Tokyo
60+
Organizations served
EN + JP
Both languages on every project
Does this sound like your office?
The Japan team is small.
There is no designer in the office, and the global agency is too slow for one landing page.
Local agencies work only in Japanese.
Briefs and estimates come in Japanese, so your regional manager can’t follow the project or sign it off.
We work with you in English, follow your brand rules, and deliver Japanese your colleagues can approve.
What we localize for Japan
- Website localization into Japanese
- Landing page and campaign localization
- Japanese copywriting and transcreation
- Japanese keyword research and SEO
- Brand guidelines adapted for Japanese
- App and product screens in Japanese
- Recruiting sites for Japan
- Japanese sites localized into English
Localization that gets approved
Three people usually have a say. Each one gets what they need.
For you: the whole project in English
Briefs, calls and feedback in English. You don’t have to translate for your manager.
For your Japanese colleagues: something to approve
Japanese written for Japanese readers, a one-page Japanese summary for the approval request, and estimates and invoices in Japanese.
For head office: the brand, intact
We work inside your global guidelines and show where they break in Japanese: type, line length and tone.
Localization and bilingual work
Nozawa Hospitality A hotel group’s site in Japanese and English. A site for a group of 15 properties in Nozawa Onsen. The Japanese version was written as its own site, and existing search rankings were kept. Visit site 
Gamban A UK app, introduced to Japan. Market research, a landing page and marketing materials that brought a gambling-blocking app to Japanese users with the right tone.
Blackship Realty A Tokyo firm for international clients. Brand guidelines, a logo refresh and a corporate website that set a real estate company apart as the one built for expats.
Ship&co One product site, two languages. A bilingual marketing website for shipping software in Kyoto, with a look that works for Japanese buyers and a team that edits it themselves.
eMotion Fleet Brand and website, written in both. Identity, guidelines and a corporate site for a commercial EV company, with English and Japanese copy from one brief.
Besso Hotels A name that works in two languages. Naming, identity and website design for a Tokyo hotel concept, built on a Japanese word that international guests can say.How a project runs
A call in English
Thirty minutes on what you need, the date and who approves it.
A fixed price in both languages
A proposal in three to five business days, with a Japanese summary and estimate for internal approval.
First work in week one or two
You review the English. Your colleagues review the Japanese. All comments come back to one team.
Launch and handover
Most sites launch in four to eight weeks. Files, a guide and training go to your team.
Looking for help on a project?
Tell us what you're building. We reply within 3 business days to set up a free 30-minute call.
FAQs
Translation changes the words. Localization changes the page: what comes first, how much detail is shown, the proof buyers expect, the typography and the search terms.